I was surprised to find substantial discussion regarding the
cognitive adaptability of entrepreneurs. I used to consider the entrepreneurial
mindset a product of opportunism, rather than a ‘higher-order’ cognitive
process. It makes more sense to look at the mindset this way though, because it
is a collection of personality traits. Being oriented to opportunity is
certainly one of them, but the complete mindset cannot persist without things
such as initiative, passion, creativity, vision, and energy. I was also
surprised to learn about the grief recovery process because I wouldn’t expect
an entrepreneur to go through restoration orientation (distracting oneself from
failure.) It makes sense that entrepreneurs would be, for the most part, Type A
personalities. So, I was confused by the typology of entrepreneurial styles
because ‘low personal financial risk’ seemed to contradict the Type A go-getter
mindset. I would ask the author how to channel an entrepreneurial mindset in a
healthy way without succumbing to the stresses of loneliness and people
problems. I would also ask how to limit role failure since superficial
performance appraisal is subjective and hard to combat. I disagree that not
withdrawing a product line in face of initial allegation of inadequate safety
is unethical. As an entrepreneur, I would make sure I had a safe product before
it was released and I would be hesitant to withdraw it immediately after
launch, even if there were some complaints. Sometimes, you have to let things
play out; there will always be some unsatisfied customers.
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