I was surprised to hear about sophisticated investors
because I have never been exposed to such individuals before. I am taking
multiple business courses alongside this one such as Financial Accounting and
Management. One of the things I had yet to learn about to this point was what
kind of investors to attract as a start-up company. The whole concept of
sophisticated investors with specialized areas of knowledge intrigues me. I
would ask the author how to find and build relationships with sophisticated
investors. I would also ask how to optimize my personality itself separate from
my start-up (or in cohesion with it) to attract venture capitalist investors. I
was confused on how to decide between the various choices of securities and
when exactly a company should go public. I disagree slightly with the system of
evaluating product/service and management because I think that having one
individual entrepreneur can sometimes be more beneficial than having more
employees behind a product if they aren’t as motivated or focused.
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