The business owner I chose to interview was Zackary Kampf, developer of the EnvoyNow food delivery mobile application. I asked him the following questions:
1) Who do you think your target customers are?
Our main focus is on college students but our service can be enjoyed by anyone in the delivery radius. We want to appeal to busy students looking for a cheap, convenient delivery option while studying…stuff like that.
2) Where do you find your customers?
We started by advertising on campus and online through various avenues such as Facebook, GroupMe, Instagram, Snapchat, and the school newspaper. Now that the app has an established user base, it spreads through word of mouth of both customers and drivers.
3) What are your customer's demographics?
Our initial goal when building the application layout was to appeal to both males & females ages 18-25.
4) What kinds of media do your customers consume?
Our demographic consumes various types of digital media based heavily upon social media.
5) What are your customers' problems?
They’re hungry!
6) What are customers currently doing to fix their problems?
Ordering food, we hope. Making food or eating at the dining hall every day is no way to live!
7) How big, on a scale of 1-10, is this problem in their customers' lives?
10 because everyone needs good, fast, affordable food.
8) What are some of the bigger problems their customers are dealing with?
Anything really. It could be homework, problems with roommates, homesickness, fights with friends, or a stressful job.
9) Do their customers have a budget allocated to fix this problem?
Most probably have a certain amount they allocate for spending on food per month.
After I completed this interview, I went and found three customers of EnvoyNow and asked them the same questions. The videos can be found below. The business owner and customers seem to be on the same page as far as the questions I asked are concerned. This is probably because the application was created for college students by college students. The customers are the contributors, so the two groups think and act in the same ways (as well as have similar problems). I think that Zack has a great idea of his ’20 percent’ but he isn’t too overconfident because he always strives for customer opinions and improves the service as he receives feedback.
Hey Ryan!
ReplyDeleteSo I really wish I would have heard of this company before now, I would have used it a lot more my freshman year! Anyways, I think it is great that Zackary has a great handle on who his customers are; in my opinion he has definitely met an unmet need. I think you did a great job with the questions and the interviews, you really covered everything. Overall fantastic job!
Here's the link to my own post: http://ckm-ent3003.blogspot.com/2016/02/week-8-20-percent.html
Hey Ryan! I've never heard of this company before but it seems similar to 352 delivery! I think you did a great job on your interviews and agree that the owner knows who his customers are. Check out my blog post here: http://feliciaent3003.blogspot.com/2016/02/twenty-percent.html
ReplyDeleteHello Ryan,
ReplyDeleteI also haven't herd of this company before too. The only ones I know of are 325 Delivery and 2 Dollar Delivery. I think it is awesome how you got to sit down with the developer of the company. It is very unique that they came up with an app for the delivery service. That is differently appealing to our generation. Great job on the interview questions!
Hey Ryan! Just like everyone else, I have never heard of this company. It is great that the owner has a clear idea as to who his target market is. Your questions were great and it sounds like you got some great information to go along with the questions. I also like that they developed an app to help back up the delivery service, especially in today's world with everyone having a smartphone. Here's the link to my blog https://www.blogger.com/blogger.g?blogID=5971830063966505632#allposts
ReplyDeleteHello Ryan!
ReplyDeleteThis was really interesting to read about, I know plenty of people who would like to know about this service. It is a very good point you made about Zack really understanding his customer base because he is a student himself, I think that gives him a great edge in beating competitors. It would be interesting to know all of the food that is offered from Zack's business. But terrific job with your customers and questions! here is my blog http://opportunistictimes.blogspot.com
Awesome upload, very interesting i have never heard of this company so i learned something new
ReplyDelete