Sunday, January 31, 2016

Customer Interviews No. 1

The opportunity I chose to explore was the need for easier, faster, and more personalized on-and-around campus transportation for students. Namely, I wanted to gauge students’ dissatisfaction with the SNAP system (including the vans, drivers, and application). I interviewed 5 of them to ask a few questions about their SNAP experiences and the videos are posted below, enjoy!       
I asked the following questions: "What is your overall opinion of SNAP, what comes to mind?" "What is the system's biggest flaw?" "Have you had any particularly disappointing experiences?" "What can you suggest to make SNAP a better service?"                              

https://www.youtube.com/watch?v=kjQ5-B--toQ

https://www.youtube.com/watch?v=HH7bb2wDqPg

https://www.youtube.com/watch?v=DqGKNKqrEhg

https://www.youtube.com/watch?v=TloTQjey-PE

https://www.youtube.com/watch?v=9DtJLFiZnu8
Even mentioning SNAP elicited a disappointed response from all 5 students I interviewed. I really did expect this type of commentary- extremely negative all around. I myself had similar experiences to the ones offered by the respondents. I am confident that there is an opportunity involved in a more efficient and personalized student transportation service here at the University of Florida.

I didn’t find this assignment to be particularly difficult; it was enjoyable and informative. I like making small talk with strangers, which is what this assignment felt like (except with a camera involved.) This is probably due to the fact that I have experience in political campaigning, public speaking, and debate. I recognize the value in going out into the world and acquiring raw testimony- it is invaluable to businesses and people alike. People skills are one aspect of commerce that can’t be taken over by a computer or automated process.

2 comments :

  1. Ryan you did an awesome job with this assignment. I wish I lived on campus to do my videos also. I totally went the other way with my interviews, instead of asking them thoughts on my idea I came up with a product and then asked them what they thought. You can check out my blog here http://soulstosteal.blogspot.com/2016/01/customer-interviews-no-1.html. If I could make one suggestion, I would have to say maybe interview someone while on the SNAP bus or car. Since I don't attend UF on campus I don't know exactly what SNAP is. Thanks.
    -Chris

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  2. Hey Ryan, I am really glad you touched upon this problem. I envy your enginuity in discussing the ever relevent topic. Honestly it truly is a disaster in regards to how we move around campus late night. I'm curious to know if and how you'll be implementing your findings. I simply asked two standard questions to each of my interviews as to what they interested in for a new social network which may or may not be realistic. Here is my link: http://rdavidshay3.blogspot.com/2016/01/customer-interviews-no-1.html

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